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Miller
Project type
Advertising
Date
2016
Location
USA
Role
Agency Copywriter, Art Director
Art Direction & Illustration
Angela Vuong
Agency
Juniper Park \ TBWA
Awards
3 x 2017 Cannes Design Lions – Bronze: Comprehensive Branding Programs, Consumer, Rebrand / Refresh of an Existing Brand
2017 CLIO – Shortlist: Brand Design – Corporate Identity
“Hold True”
2017 London International Awards – Silver: Brand Identity
"Boombox & Turntable Billboard Series"
3 x 2017 Advertising & Design Club of Canada – Merit: Advertising, Advertising Billboard, Campaign
To grab a younger demographic, Miller Lite needed to redefine a timeless tagline.
Using the new logo, we created a visual identity and voice that reintroduced the brand through a national advertising campaign.
